Rule 01
Replies are signal.
Reach flatters. A reply proves someone cared. Reports rank posts by conversations started.
// metric · replies per post
Spec 02 · About the product
Why does posting take one tool and answering take five?
Wrenchat started from that question. Scheduling and replies belong on the same sheet. So we built one place for both, and a report that counts conversations.
01 / The problem
Publishing was solved. Replying was left to chance.
Small teams ship posts on schedule and lose the conversation underneath them.
- P·01
The calendar lived in a spreadsheet.
Nobody trusted it. Posts went out from whichever app was open.
- P·02
Replies belonged to whoever noticed.
A question under a carousel sat for two days. Nobody was assigned.
- P·03
Reports counted reach.
Big numbers. No answer to the real question: which post started a conversation?
- P·04
Approvals hid in DMs.
Sign-off scattered across threads. The draft never knew who said yes.
02 / Principles
Four rules the product answers to.
Every feature has to pass them. Most ideas don't.
Rule 02
Every message has an owner.
No orphaned comments. Assign it, resolve it, see who answered.
// inbox · owner + status
Rule 03
Evidence beats guesses.
Timing suggestions come from 30 days of audience activity. Override any of them.
// timing · your call
Rule 04
One sheet, not six tabs.
Calendar, inbox, approvals and reports share one workspace and one source of truth.
// workspace · one sheet
03 / Build + support
Built small. Kept honest.
Wrenchat is made for marketing teams of two to twenty. It does a few jobs and finishes them. Support is read and answered by people who use the product.
- ScopeCalendar, inbox, approvals, timing, reports.
- NetworksInstagram, X, LinkedIn, Facebook, TikTok, Pinterest.
- BillingYearly plans, sized by profile count.
- SupportEmail support@wrenchatgoods.com. A person replies.
Fig. 06 · Approvals queue · cropped
04 / Where it goes
The next few releases.
Direction, not promises with dates. Each item has to earn its place against the four rules.
- Shipping now
Conversation-ranked reports.
Top posts by replies, exported as a client-ready PDF or CSV.
- Next
Smarter reply routing.
Rules that assign comments and DMs to the right owner on arrival.
- Exploring
More connectors.
Turn a comment into a ticket, a report into a channel post, in one click.
- Exploring
Saved reply snippets.
Shared answers for the questions your team gets every week.
05 / Start
One calendar. One inbox. Plans from $99 a year.
Pick the plan that fits your profile count. Fill the first week before the weekend.
Get started